Expert Opinions

chicagomemoryhouse —  August 28, 2013 — Leave a comment

With the amount of products available on the internet, it’s no wonder that online purchases account for 10% of all sales in the U.S. On top of that, online shopping often saves time and money. That is, of course, if you know what you’re shopping for and where to find it. The biggest downside to online shopping is also its biggest upside: a seemingly endless array of options.

For example, say you’re looking for a new digital camera. If you enter “digital camera” into Google, it gives you 532,000,000 results. How can you sift through all of that information? But if you don’t, how do you know you will make the best decision?

Google search results

For many the answer is actually fairly simple: seek out expert opinions from your friends. Based on the latest research, the average American has 634 ties online, which means you probably already know an expert you can easily ask for advice. More importantly, unlike online reviews and ratings, they will be able to recommend products tailored to your personality and needs. And there’s an added benefit to asking your friends for shopping advice. The more you use the Internet and social networks, the more likely you are to have a higher number of close friends and social ties.

To recap, that means asking your friends for their expert opinions when you shop online helps you find the best products for and build stronger relationships. Double-win. Plus, shopping online socially has never been so easy now that allows you to capture products from anywhere on the web, store them in one place, and invite your friends to give feedback on them.

Have an expert friend who always help you find the best products? Share your stories in our comments section!


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