With online shopping exploding into a multibillion dollar industry and Facebook claiming the highest number of daily viewers and pageviews in the world, it’s no wonder that everyone from the masterminds at Bing to Tyra Banks and Ashton Kutcher are jumping on the social shopping wagon. But what exactly is social shopping, and how does it affect you? Social shopping brings your friends into your online shopping experience through social media, and it’s going to change the way you shop online. Here’s what you need to know:
Online Shopping Just Keeps Growing and Growing
In 2012, online shoppers spent $289 billion, a number that’s estimated to increase to $327 billion in 2016. That’s a double-digit percentage increase. As online retailers continue improving their websites and services, offering better deals, discounts, and loyalty programs, and capitalizing on the increasing popularity of smartphones and tablets, those numbers will only keep growing.
But It’s Also Lonely
The convenience of online shopping comes at a price, with approximately 33% of Americans saying they feel lonelier than before, and more than half noting a loss of face-to-face contact with friends.
Which Makes Deciding What to Buy Harder
According to Accenture, 67% of people said they prefer making purchases in brick-and-mortal stores rather than online. That doesn’t mean they’re not browsing online, however, since 58% admit to locating the items online first. So what’s going on? Apart from the loneliness factor, 80% of consumers around the world report delaying decisions until they can discuss it with someone in their social circle and 92% say they trust recommendations from friends and family above all other forms of advertising.
Social Shopping to the Rescue
That’s where ShopGab comes in. By connecting users with friends through an online network, ShopGab counteracts the indecisiveness and loneliness of online shopping.
And ShopGab isn’t alone. A whole host of new websites is using social media to make online shopping easier and more interactive, including retailers that are increasingly turning to Facebook, Twitter, and Pinterest for media marketing. So far the push is working, with the numbers showing that sharing drives revenue.
What do you think about the social shopping revolution? Do you shop social?